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naked in long-term price war in the consumer electronics industry, Fan Zhijun competition to ensure that the brand industry to real competition in the future. On 1 May 2008, Su Ning appliance market in Beijing, has become six years. In 2007, around the world since the beginning of this store in Beijing Satoshi Yuu Jung-yuan 500 million, from an unknown to a famous brand in the first year of the first permanent Su Ning, Beijing has an annual turnover of less than 500 million yuan in Beijing sounded the clarion call is changing the development of the domestic appliances sector. The fans do not stop Zhijun on “from scratch”, Su Ning, the market leader in Beijing, “This year, Su Ning, Beijing has a joint venture of two of the brand promise of building an international brand full ‘begins.” branding always, the consumer electronics market in Beijing in 2002, according to the first, Su Ning appliances are new. “The market in Beijing, at the moment, very few people, we often take them to visit their headquarters on Ning Nankin also get the owner of the shop for a long time on Ning Su, brand awareness, Su Ning have.” Rough beginning a brand-building experience, Fan Zhijun is to focus on building brand and market by Beijing on Ning. Appliance industry price war in the long run in bare feet, Fan Zhijun competition between brands, the industry here, the real competition in the future. In 2002, Su Ning in Beijing at the beginning of collaboration with the Federation of persons with disabilities in China, the first “SARS” in the elements of corporate culture for the return of funds a student, then, Su Ning, Ning Su aggressively involved in combating Obviously in love, the festival recruited dozens of workers with disabilities is to organize people to plant trees, support for private schools to support the projects of poor economic research … “Major determining business success is to see the value is created. Su Ning, and the real action, we also got the chain, consumer electronics, positioning itself as a social enterprise, social capital Most of the responsibility!” Fan Zhijun it is also important competitive prices, but only the pursuit of price competition is not a long term business, “he said. The goal of Su Ning, a high level of brand consumers’ minds in order to build a sense of responsibility capital was acquired with a brand, TV, and then as you choose a trusted brand in the first place, feel free to ask the right price. “Always comply with the corporate brand building makes an important position in developing markets on the benefit Ning in Beijing. On entering the first year in Beijing, Su Ning, has opened three stores. This year, only between 20 and Su Ning market prepared to open 30 stores in Beijing, “51″ in front of department stores, 5 are open. Su Ning sales in Beijing in 2007 has grown from an initial 500 million yuan, 500 million yuan below. The three ideas are changing the consumer electronics industry to promote the industry six years ago, but Beijing is definitely a huge market, and consumer electronics stores in Beijing, Fan Zhijun unexpected development, “we found four When I saw shop, or 5 in Beijing and many shops were stacked products confusion, closing the counter display to attract a queue of hundreds of armed robbery during the night, people Fanquan a campaign for this store, “to further strengthen this position of Fan Zhijun market, the Chinese government took the decision in the market. Six years, Su Ning, to introduce the three concepts have always put a proven business model, Nanjing and Beijing. In the first market in Beijing, beginning with access to a wide, depending on brand and category Reiautoapuraiansu store layout, Su Ning, specializing in brand and type of conjunction with the introduction of Office, such as international pop Kio Hiraku The mode shows the spending habits of consumers in most parts of China. In 2003, Su Ning 3C industry, proposed the concept of digital communication products for home appliances Sutoakonpyuta before. “TV, refrigerator, consumer durables such as washing machines, 3C compared to cleaning products, the cycle of consumption, improve the promotion rate of consumption is always short.” Fan Zhijun the “Products 3C” early adopters, do not align with the work in the field, learning how to achieve progressive sales professional, “then, 3C + how to deploy, the core of building a comprehensive customer Su Ning said. 3C-centric business model, unique business model of 3C is to embody “the more specialized personnel, products and a more prosperous and comfortable, the service system more complete, the price is cheaper cost of innovation” six.
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